You do not have to be good. Really. Just announce your place in the family of things. That’s harsh and exciting enough.

The chronology that matters is the one that lasts forever or almost, the idea that a place of commerce and learning can convene with the purpose of survival and decency and engagement rather than with the desperate need for growth and efficiency and dominance.

Got it? Not yet?

Cool, us neither.

Which is to say there is still space to be made in the clearing of ideas where we all gather, become stakeholders in time.

I hope you will accept the elusiveness of this week as a beginning of less elusive future weeks.

Because the language of sales, which demands complete, digestible understanding and acceptance all in one bite or swallow, is, here, not enough.