After a few minutes talking about flavor and a hushed part of the conversation to inform him that her husband puts milk in his coffee, the woman asks Bruno his favorite variety.  And almost as quickly, looking up at the rows of curated bags of beans, she recognizes her mistake, laughing;  “Of course.  They are your babies,” she says.

What makes the mom and pop shops more fun than a Starbucks is not just that mom or pop, is there, but how they treat what they sell.  Love comes as a prerequisite and that spills into all that is exchanged, ups the mode of commerce, takes ownership of those who enter.